What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by ​PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
The Very Group's Creator 'Hun Filter' 🤝 An Audience-First Social Strategy | What They Said: The Influencer Marketing Podcast | Ep.10
The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨
This week, we’re diving headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam.
Expect plenty of juicy insights, including:
- How Very developed an audience-led social strategy to bring to life its new 'Make it Sparkle' platform.
- The 'hun filter' that helps choose creators with the right fashion-forward energy for every moment.
- The power of micro-influencers to make the most of fast-moving TikTok trends.
- How the Layla balances measuring success across engagement, brand, and sales impact.
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