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What They Said
Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
What They Said is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact.
Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, What They Said brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory.
Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, What They Said offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.
Episodes
19 episodes
Building Brand Fame That Shows Up in Culture with Sally Barton at Mondelez
In this episode of What They Said, Sammy sits down with Sally Barton, Director of Marketing Growth Strategy at Mondelez, to explore what it really takes to build brand fame in modern marketing.From ic...
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37:03
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How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17
This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand...
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Season 2
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Episode 7
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43:50
Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16
This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa.With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatc...
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Season 2
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Episode 6
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43:42
In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.15
Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.Our host, Sammy Albon,<...
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Season 2
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Episode 5
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41:01
A Revenue-First Influencer Strategy?! | What They Said Cannes - Influencer Marketing Podcast | Ep.14
Is your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales?Unilever sent ripples through the industry when it announced in March 2025 that it would be investin...
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Season 2
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Episode 5
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21:42
How to Launch a Brand on TikTok Shop | What They Said: Cannes Special - Influencer Marketing Podcast | Ep.13
The What They Said podcast is coming to you LIVE from Cannes Lions 2025!Today we're talking TikTok Shop.With an average of 6,000 live shopping experiences on TikTok Shop every day last year, savvy brands - including luxury ones -...
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Season 2
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Episode 5
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21:54
Check your bias | How to really be authentic in Influencer Marketing | What They Said: The Influencer Marketing Podcast | Ep.12
The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity. This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusab...
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Season 2
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Episode 4
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39:47
Pairing Brands with Passionate Fans | What They Said: The Influencer Marketing Podcast | Ep.11
The What They Said podcast is back with another banger 🎧🔥This week, Sammy Albon sits down with Alex Payne – Founder of
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Season 2
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Episode 3
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46:52
The Very Group's Creator 'Hun Filter' 🤝 An Audience-First Social Strategy | What They Said: The Influencer Marketing Podcast | Ep.10
The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨This week, we’re diving headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an au...
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Season 2
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Episode 2
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28:44
Communicating as a B Corp | What They Said: The Influencer Marketing Podcast | Ep.9
The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️.To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp...
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Season 2
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Episode 1
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45:42
Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8
Join us in the latest episode of "What They Said" as we sit down with the incredible Lucy Edwards, journalist, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility, content creation, and ...
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Season 1
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Episode 8
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54:51
The Truth of Influencer Houses | What They Said: The Influencer Marketing Podcast | Ep.7
When is the wrong time to implement an influencer-based strategy and how can you look after those influencers when it all goes down the pan?Join us on this eye-opening episode of "What They Said" as we dive deep into the chaotic yet fasc...
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Season 1
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Episode 7
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38:25
How To Get Consumer Tails Wagging | What They Said: The Influencer Marketing Podcast | Ep.6
How do you break into a competitive industry with zero budget? 🐾 Dive into the latest episode of the "What They Said" podcast, where we sit down with Kezia Price and Sophie Van der Veken from Tails.com, a trailblazer in the pet food...
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Season 1
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Episode 6
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44:11
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True Crime & BookTok: Why Niche Influencer Audiences Matter | What They Said: The Influencer Marketing Podcast | Ep.5
Curious to hear about the behind-the-scenes of the creator economy? Join host Sammy Albon as he chats to Beth Heard, Head of Talent at Sixteenth, an agency that unashamedly says they’re a YouTube-first talent agency.They talk about the n...
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Season 1
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Episode 5
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41:50
How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4
Old enough to remember Furby from when they first appeared? Want to know how Hasbro got Furby to conquer Christmas last year?Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the ...
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Season 1
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Episode 4
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46:15
Influencer Partnerships with Dame Judi Dench & Carla Freeman?! | What They Said: The Influencer Marketing Podcast | Ep.3
How can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course.This week we sit down with the one and o...
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Season 1
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Episode 3
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36:27
What Disappears Faster Than Jacob Elordi's Bathwater? | What They Said: The Influencer Marketing Podcast | Ep.2
Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you. Join us this week a...
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Season 1
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Episode 2
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47:26
Are Black Influencers Paid Fairly? | What They Said: The Influencer Marketing Podcast | Ep. 1
Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. We begin our first series with Jessica Joseph, founder of Season25. Season25 was b...
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Season 1
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Episode 1
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44:05
