
What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
Podcasting since 2024 • 15 episodes
What They Said
Latest Episodes
A Revenue-First Influencer Strategy?! | What They Said Cannes - Influencer Marketing Podcast | Ep.13
Is your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales?Unilever sent ripples through the industry when it announced in March 2025 that it would be investin...
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Season 2
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Episode 5
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21:42

How to Launch a Brand on TikTok Shop | What They Said: Cannes Special - Influencer Marketing Podcast | Ep.12
The What They Said podcast is coming to you LIVE from Cannes Lions 2025!Today we're talking TikTok Shop.With an average of 6,000 live shopping experiences on TikTok Shop every day last year, savvy brands - including luxury ones -...
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Season 2
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Episode 5
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21:54

Check your bias | How to really be authentic in Influencer Marketing | What They Said: The Influencer Marketing Podcast | Ep.11
The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity. This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusab...
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Season 2
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Episode 4
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39:47

Pairing Brands with Passionate Fans | What They Said: The Influencer Marketing Podcast | Ep.11
The What They Said podcast is back with another banger 🎧🔥This week, Sammy Albon sits down with Alex Payne – Founder of
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Season 2
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Episode 3
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46:52

The Very Group's Creator 'Hun Filter' 🤝 An Audience-First Social Strategy | What They Said: The Influencer Marketing Podcast | Ep.10
The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨This week, we’re diving headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an au...
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Season 2
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Episode 2
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28:44
