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What They Said
Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
What They Said is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact.
Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, What They Said brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory.
Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, What They Said offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.
What They Said
Latest Episodes
Building Brand Fame That Shows Up in Culture with Sally Barton at Mondelez
In this episode of What They Said, Sammy sits down with Sally Barton, Director of Marketing Growth Strategy at Mondelez, to explore what it really takes to build brand fame in modern marketing.From ic...
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How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17
This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand...
Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16
This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa.With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatc...
In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.15
Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.Our host, Sammy Albon,<...
A Revenue-First Influencer Strategy?! | What They Said Cannes - Influencer Marketing Podcast | Ep.14
Is your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales?Unilever sent ripples through the industry when it announced in March 2025 that it would be investin...
