What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
Pairing Brands with Passionate Fans | What They Said: The Influencer Marketing Podcast | Ep.11
The What They Said podcast is back with another banger 🎧🔥
This week, Sammy Albon sits down with Alex Payne – Founder of The Influence Room, ex-international rugby presenter, and all-round storytelling pro – to chat about the matchmaking magic behind connecting brands with creators who genuinely love them.
Think: a slick blend of Tinder meets LinkedIn – but make it influencer marketing.
Expect an insight-stuffed convo where we unpack:
💥 Why authentic connections beat scripted spend every time.
📱 How brands can speak to fans and creators in a way that actually lands.
🛍️ The art of moving beyond the media buy – and why that's where brand magic happens.
🎟️ Taking it IRL: from bespoke events to brand-building media moments you can’t scroll past.
💸 Why giving back matters – and how Alex blends commercial partnerships with contra deals and charity wins.
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