What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
Check your bias | How to really be authentic in Influencer Marketing | What They Said: The Influencer Marketing Podcast | Ep.11
The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity.
This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusable water bottle that reduces ocean-bound plastic – to chat about the trials of authenticity from purpose-led brands.
Listen out in the episode for:
💥 Why Youtubers make savvier content for brand partnerships
💥 The measurement equation; changing the narrative on what success looks like in Influencer Marketing
💥 Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content
💥 How you can help save the world in just a few clicks (find out more about Ocean Bottle, or buy your own here)
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