What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by ​PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
How to Launch a Brand on TikTok Shop | What They Said: Cannes Special - Influencer Marketing Podcast | Ep.12
The What They Said podcast is coming to you LIVE from Cannes Lions 2025!
Today we're talking TikTok Shop.
With an average of 6,000 live shopping experiences on TikTok Shop every day last year, savvy brands - including luxury ones - are not just launching, but building, co-creating, testing, and selling customer-centric product lines within the platform.
For this Cannes Special, Sammy Albon, unpicks this further, welcoming back disability activist, content creator and blind broadcaster, Lucy Edwards, alongside a new face - Nora Zukauskaiteback, Marketing Director at TikTok Shop UK & Europe - to discuss the exciting launch of Lucy's new Etia beauty brand in February 2026.
Listen out in the episode for:
💥 Lucy’s journey launching her beauty brand and how accessibility has shaped its identity
💥 Nora’s insights on how winning challenger brands are leveraging TikTok Shop to drive discovery and sales
💥 The power of community-driven commerce and Gen Z co-creation
💥 How content creators are influencing not just marketing—but product development
💥 How and why TikTok Shop is transforming the path from discovery to purchase
if you want to learn more about TikTok Shop, head to their podcast https://lnkd.in/ejNrmuXE
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