What They Said
Discover 'What They Said,' the Influencer Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.5
Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.
Our host, Sammy Albon, sat down with Anni Mueller, Digital & Social Media Manager at innocent, to talk about the brand’s unique approach to influencers, social media strategy and content; from staying honest and human, to always inviting conversation and collaboration from its drinkers (consumers, to those outside of Fruit Towers).
Listen out in the episode for:
💥 The role of intrusive thoughts as part of your social media strategy
💥 Strategic approaches to Influencer, from B2C to B2B
💥 How to manipulate stakeholders too (in a really friendly and useful way, promise)
💥 Why “be more human” is the best advice Anni’s ever received - and Chat GPT won’t be coming for her job any time soon)
💥 Bonus: why innocent’s CEO is giving out advice on Domino’s orders
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