What They Said
Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each month as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
What They Said
Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16
This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa.
With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing.
A fierce advocate for breaking silos and putting 'people and their stories' at the heart of marketing, Fiona believes “there are no departments" when it comes to building truly successful strategies.
In this episode, expect bold thinking and big takeaways, including:
💥 Why everyday stories have as much impact as celebrity ones
💥 The hidden cost of departmental silos in brand storytelling
💥 Why Influencer Marketing doesn’t work in isolation
💥 The power of consistency—and why authentic creators are rare
💥 Why raw, unpolished content is the future (and how to get your team comfortable with it)
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