What They Said
Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.
Join us each month as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest marketing secrets
The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.
Podcasting since 2024 • 18 episodes
What They Said
Latest Episodes
How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17
This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand...
•
Season 2
•
Episode 7
•
43:50
Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16
This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa.With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatc...
•
Season 2
•
Episode 6
•
43:42
In an age of AI "Be More Human" | What They Said: The Influencer Marketing Podcast | Ep.15
Banana phones, “do-not-drink conker milk” campaigns, and a ban on fruit puns… This week’s episode is with an OG influencer in the Marketing world; innocent drinks.Our host, Sammy Albon,<...
•
Season 2
•
Episode 5
•
41:01
A Revenue-First Influencer Strategy?! | What They Said Cannes - Influencer Marketing Podcast | Ep.14
Is your influencer marketing driving revenue — or just likes? Are you looking to drive clicks, and content creation, straight into sales?Unilever sent ripples through the industry when it announced in March 2025 that it would be investin...
•
Season 2
•
Episode 5
•
21:42
How to Launch a Brand on TikTok Shop | What They Said: Cannes Special - Influencer Marketing Podcast | Ep.13
The What They Said podcast is coming to you LIVE from Cannes Lions 2025!Today we're talking TikTok Shop.With an average of 6,000 live shopping experiences on TikTok Shop every day last year, savvy brands - including luxury ones -...
•
Season 2
•
Episode 5
•
21:54